Facebook Twitter email LinkIN YouTube Pinterest
Iconsline

Logo textLogo africa

Coleridge’s lament from the poem The Rime of the Ancient Mariner is a reality for millions of Africans who have access to water, but suffer the life threatening effects of contamination if they drink it. As thirst overrides the risk of illness and even death from diarrhea, cholera, and respiratory tract infections, to name a few, what should be a source of life has tragically become a leading cause of illness and fatality across the continent.

In one of the most inspiring public health stories of the past decade Procter & Gamble’s Children’s Safe Drinking Water Programme (CSDW), which promotes the use of water purification sachets, has delivered over 7 billion litres of clean drinking water to the global poor, resulting in over 290 million disease free days and around 40 000 lives saved. With over 1 billion people lacking access to safe drinking water and an estimated 1.6 million children dying each year, it’s a powerful intervention particularly for turgid water which, when treated with the product, becomes clear as well as decontaminated.

Our IT’S AFRICA’S TIME crew visited the Kisumu and Bondo regions along the shores of Lake Victoria in western Kenya to meet local communities, individual change makers and the invaluable NGO implementing partners, SWAP & Care International, who are ensuring the programme’s success through schools, clinics and women’s groups.

We were privileged to meet the people and film the partnerships that are changing and saving lives.

Gallery

  • Gobe Primary Health Club members purifying water in Bondo Kenya 1
  • Gobei School health club members collecting dirty water for treatment b
  • Kisumu Pro
  • Lake Victoria b
  • P and G Purifier of Water sachets
  • River Kisumu - contaminated water

More

PressCoverage

Procter & Gamble

Procter & Gamble
PressCoverageLine
DownloadButton

Story

Season2VideoFrame


PGHeader

Vignettes LongLine

S2E14V1 spacer  S2E14V2 spacer S2E14V3
Procter & Gamble is partnering with local NGOs to improve people's health through access to safe drinking water. One of those organisations is SWAP (Safe Water and AIDS Project), a sustainable distribution model of health and hygiene products where community health promoters are trained to sell P&G's water purification sachets from door to door while they educate women on health issues.  
The World Health Organisation and UNICEF estimate that 1600 children die from water borne illnesses worldwide every day. Procter & Gamble is addressing the problem through their not for profit Children's Safe Drinking Water (CSDW) programme which provides clean drinking water in partnership with organisations, at schools, clinics and in the wider community.  
Millions of Africans who have access to natural water sources suffer the life threatening effects of contamination if they drink it. As thirst overrides the risk of illness and even death from diarrhea, cholera, and respiratory tract infections, to name a few, what should be a source of life has tragically become a leading cause of illness and fatality across the continent. Procter & Gamble supplies an easy to use home water purifier at cost to organisations like Care International in Kenya, reducing disease and saving lives.

Procter & Gamble